Thursday Oct 12, 2023
#14 Plant-Based Passion: Crafting Vegan Cheese & Growing Dreams in London AUDIO
Welcome back to another delectable episode of The Keto Vegan. Today Rachel has a truly cheesy treat for your ears – she’s diving into the world of dairy-free delights! Now, picture this: London, a city renowned for its rich culinary scene, where innovation meets tradition. And in the heart of this foodie paradise, two passionate souls embarked on a cheesy adventure like no other!
Strap in everyone, because Rachel is about to introduce you to the brilliant minds behind one of London’s favourite vegan cheese emporiums. That’s right, we’re talking about Nivi, the co-founder of I Am NUT OK, and he’s here to share the story of how he, and his partner Angela, turned their dairy-free dreams into a cheesy reality!
You might be wondering why you should tune in today. Well, let me tell you, this isn't your typical cheese story. It's a tale of flavour, tenacity, and taste-bud transformations. Whether you're a vegan cheese aficionado or just someone curious about the world of plant-based alternatives, this episode is for you!
Ever wondered how a simple idea can take root and blossom into a thriving business? Nivi will take us on the journey of setting up shop in London and how their cheese empire has grown, one mouthwatering bite at a time.
So, whether you're a vegan cheese lover, a foodie with an adventurous palate, or simply someone who enjoys a good, heartwarming success story, you won't want to miss this episode. Nivi and Rachel are about to sprinkle some cheesy magic on your day!
Key Takeaways:
- Find out how Nivi and Angela manage working together, living together, and having a successful business and intimate relationship.
- Amongst other documentaries, Nivi watched Cowspiracy that pushed him further along his vegan journey.
- The origins of the name come from Angela who loves puns.
- The business grew from friends tasting their cheese, Farmers’ markets, excellent timing and customers loving their products, to what it is now.
- Nivi used to have inflammation in his knee and two weeks after becoming vegan it had gone.
Best Moments:
- “I’m waiting for a vegan man, but maybe I should be more patient, and they might turn!!”
- “What was important for me was not feeling that pressure from Angela in terms of ‘you need to’, but use your own brain to understand why.”
- “That’s such a lovely, loving, kind attitude. There are so many vegans, aren’t there, that are quite staunch and evangelical about it and that makes people react.”
- “You ask, you learn, you fail, you keep learning.”
- “You don’t need to eat meat to be strong.”
- There is a misconception about vegan being healthy, which is wrong...”
- “Nothing is a big deal.”
Valuable Resources:
I Am NUT OK Shop: https://www.iamnutok.com/shop
Third Culture Deli: https://thirdculturedeli.com/
29 Broadway Market, London, E8 4PH
https://www.instagram.com/iamnutok/
For an extensive list of foods with their carb, fat and protein count, which is ever increasing, go here: https://www.rachelgtherapy.co.uk/1-what-why-and-how
For a keto-vegan start-up menu and shopping list go here: https://www.rachelgtherapy.co.uk/1-what-why-and-how
Guest Bio:
Nivi graduated from NABA University, Milan, in Graphic Design & Art Direction. Having worked for two Communication Agencies (Ground Control and Fasten Seat Belt) as well as a freelancer for different international clients (Diesel, Armani, Pirelli, Ralph Lauren). After having worked in Istanbul (2013-2015) as a designer in both fashion and digital marketing, he decided to move to London and launch his first tech startup (onPony). Continuing his work as a designer and developing further expertise and interest in cutting-edge branding, packaging design, and marketing - combined with his strong passion for food culture arising from his constant travel/work experience and third culture background. His love for all things food and branding, with the strong bond and relationship developed with his partner, Angela, all lead him to start I AM NUT OK.
Host Bio
Rachel, a once morbidly obese individual, experienced a remarkable body transformation through the keto diet. Later, she embraced veganism and now shares her extensive knowledge and obsession with carbs in vegan proteins on The Keto Vegan podcast. Her goal is to demonstrate the simplicity of combining the keto diet with a vegan lifestyle.
Resources: https://www.rachelgtherapy.co.uk/the-keto-vegan
Watch here: https://www.youtube.com/@TheKetoVegan/podcasts
Facebook group: https://www.facebook.com/groups/821471059206067
Email: contact@rachelgtherapy.co.uk
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